Website Case Study

Cabling Technology Web Site Cabling Technology Web Site

Cabling Technology needed a website that would generate business.


As they did not advertise, all of their business was either from existing customers or via customer referrals.


As part of their expansion programme they wanted to drive customers to their business via the web. We redesigned and optimised their website for both visitors and search engines. We then performed regular online marketing activities to get them noticed on the web.


Cabling Technology's website now generates many business leads on a weekly basis.

Website Information

Cabling Technology's existing website and the links to their site were reviewed and analysed. The website was redesigned to be more user friendly and have meaningful, customer-relevant content. We identified search terms and phrases (carewords) relevant to their website. The website was optimised to be visitor and search engine friendly.


Their web site was ranked lowly in all search engines. Working together, we created a web marketing strategy and plan to boost their effectiveness on the web. The website now ranks highly in all search engines.

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