Website Copywriting

Copy Research, Copywriting, Copywrite Structuring. Killer Content, Title, Description and Keywords more website features...

A great website should read well, be compelling, and want you needing more. Achieving this is no mean feat, but it is possible with hard work. Web sites are read differently: they are scanned. Your reader is task focussed - seeking out and digesting information quickly.

We can write the content for your website. We will carefully select what to say, how to say it, and where to say it. We will write killer content, not filler content.

Your website does not get published until it is perfect. Your content is checked by our authors, editors and proof-readers ensure that there are no mistakes.

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Existing Website Analysis

If you already have a website and think it is under performing then contact us to analyse and suggest enhancements to your content.

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Copywriting Research

To create great copy it is necessary to conduct many activities on and off the computer. Getting research and formatting it into usable material can take a long time.


Copy is one of the most important aspects of your web site. We will write the copy for your website. We will carefully select what to say and how to say it. We will write killer content, not filler content.

  • Create Copy
  • Edit Copy
  • Review Copy
  • Copy Proof Reading

When authoring your website remember to be customer focussed and have relevant, well written content. Read our 4 Essential Website Content Tips.

Page Structuring

Each of your web pages will be constructed carefully whilst pay attention to the following:

  • The overall meaning of the web page
  • Number of words per page (word density)
  • Number of times words are repeated per page (word analysis)
  • Where words appear on the page (word positioning)
  • Location and relevance to images
  • Headings
  • Paragraph structure
  • Sentence structure
  • Content on its own without any layout
  • Choose best and most popular words (singular and/or plural)
  • "Keep pages simple and easy to understand" - UK Government

Page Title & Meta Tags

We also create special tags (Title, Description & Keywords), also known as meta tags, for each of your web pages. Search Engine Optimisation techniques utilise these tags and it is good practice to carefully create these tags to leverage any benefit to you.

  • The title of each web page
  • A description for each page
  • Keywords on each page
  • Search Engine Robot Files